Think Pink
“I believe in pink.” - Audrey Hepburn
When designing our SS25 collection, Helen McAlinden wholeheartedly embraced this sentiment. Whether you're already a committed lover of all things pink or simply looking to inject some vibrant colour into your wardrobe, we've got exactly what you need for a stylish Spring.
Pink is playful yet sophisticated, feminine yet bold, and incredibly versatile. From subtle blushes to head-turning fuchsias, there’s a pink for everyone. The secret to styling pink successfully? Keep your accessories complementary but minimal; think metallic tones, subtle neutrals, or monochrome accents to really let these dresses shine.
With occasion dressing in mind, our latest collection features four stunning feminine pieces—meet Penny, Aurora, Vera, and Mila.
Penny brings a delightful splash of sweetness with her candy pink hue. A chic sheath shift silhouette elevated by playful tiered ruffle sleeves, she is your go-to dress for weddings, formal luncheons, or sophisticated evening soirees. Pair her with nude heels and delicate gold jewellery to keep things elegant and fresh.
Aurora, our best-selling silhouette, makes a dazzling return this season in bold, luminous fuchsia. Crafted from luxurious silk-blend taffeta, Aurora features dramatic double puff-ball sleeves, practical side seam pockets (yes, pockets!), and finishes gracefully just above the knee. Step confidently into any formal event and watch the room fall in love.
Then there’s Vera, your new wardrobe hero. A midi-length marvel with a fit-and-flare shape designed to flatter every figure, Vera boasts feminine puff sleeves and meticulous seam detailing. Fashioned from our beloved signature tricotine fabric with a hint of elastane, this dress provides comfort as well as grace, ideal for both daytime and evening events. Wear Vera with understated metallic accessories and neutral heels to let dress take center stage.
And let's not forget Mila, the hidden gem of our collection. On the hanger, she might seem understated, but once worn, Mila radiates sophistication and confidence. Featuring a chic short-shift silhouette in a more muted shade of fuchsia, her voluminous three-quarter puff sleeves add flair. Wear her with statement earrings and sleek heels for maximum effect.
Oh, and did we mention all these beauties come with pockets? Because everything is better with pockets.
This Spring/Summer, don’t just wear pink—believe in it.
