Helen McAlinden X Brown Thomas

After 24 years, we’re thrilled to announce Helen McAlinden returns to where it all started back in 2001, Brown Thomas. A full-circle moment, our SS25 collection marks a homecoming to our roots, now available for purchase on the Brown Thomas website.

Helen, when asked about her roots in Brown Thomas, said “My first collection, launched 24 years ago this month. With only two and a half months to prepare a Spring/Summer collection, I turned to fabric sources I knew and trusted from my previous experience.” She recalls, “ The collection primarily featured satin-back acetate crepe, focusing on soft tailoring—tuxedo trousers and wide jackets—with cream and navy as our main color story. We got quite a bit of publicity, dressed notable figures like Mary McAleese and Miriam Ahern. That moment in Brown Thomas cemented our place in Irish fashion” 

Now, nearly a quarter of a century later, we return—not just as a brand, but as a legacy. Timeless style, expert craftsmanship, and modern elegance have always been at our core, and we’re thrilled to continue that tradition at Brown Thomas once again.